Post by account_disabled on Jan 1, 2024 5:05:27 GMT
Mobile friendly approach Today people use phones more than any other device to access the Internet. According to a study by Perficient around of global website visits come from mobile devices. MobileFriendliness ApproachImage source proficient.com Search engines also started implementing these changes in their systems. In Google introduced mobilefirst indexing which means that the search engine considers the mobile version of the website first when indexing and ranking. With the shift to mobilefriendly content optimize your website and all content to be mobilefriendly. All website builders allow you to see how your pages will look on different devices. So to make sure your site is mobilefriendly check the mobile preview of your pages when you create them. While you shouldnt neglect other devices being mobile friendly is the most important thing. We recommend that you properly design your mobile preview to ensure indexing and ranking. Then try to find a balance so that your website is also desktop and tablet friendly.
Google My Business has analytics tools to help you optimize your content for mobilefriendly use. To test how effective your website is on mobile devices phot editor you can use Googles free mobilefriendly test . . Request for long form content Although content length is not a ranking factor search engines consider longform content to be of higher quality. This is because long content is more likely to show what Google calls EAT signals. EAT stands for expertise authority and reliability. Longform content is more likely to include original research and analysis and use expert authors and sources. These are all EAT signals that the Google search engine associates with highquality content. As a result content like indepth articles and blog posts rank better. The chart below shows the average content length of the top search results in a recent study. The average number of words is over starting from the first search result up to the th result. This chart shows the demand for longform content. Demand for LongForm Content To use it find more indepth articles on your blog. However you dont want to make your articles longer just for the sake of making them longer and sacrifice the quality of your content. Choose broader topics that allow for longer discussions.
Also create style guidelines to keep your longform content on brand. Demand for longform content will continue to grow as search engines become more sophisticated. Artificial intelligence and neurolinguistic processing have recently been introduced into search engines. Using NLP algorithms will improve search engines ability to recognize quality content. Therefore it pays to do indepth and original content research to improve search positions and average positions. . Voice search to influence search queries All major search engines now use voice search technology often referred to as voice assistants. For example there is Google Assistant Apple Siri and Amazon Alexa. As a result of these innovations voice search technology has greatly advanced and become more popular. As you can see in the graphic below it is predicted that by million American households will be equipped with smart speakers. Voice Search to Influence Search Queries As it continues to grow in popularity lets take a look at how you can optimize for voice search. You need to consider how voice searches affect search phrases.
Google My Business has analytics tools to help you optimize your content for mobilefriendly use. To test how effective your website is on mobile devices phot editor you can use Googles free mobilefriendly test . . Request for long form content Although content length is not a ranking factor search engines consider longform content to be of higher quality. This is because long content is more likely to show what Google calls EAT signals. EAT stands for expertise authority and reliability. Longform content is more likely to include original research and analysis and use expert authors and sources. These are all EAT signals that the Google search engine associates with highquality content. As a result content like indepth articles and blog posts rank better. The chart below shows the average content length of the top search results in a recent study. The average number of words is over starting from the first search result up to the th result. This chart shows the demand for longform content. Demand for LongForm Content To use it find more indepth articles on your blog. However you dont want to make your articles longer just for the sake of making them longer and sacrifice the quality of your content. Choose broader topics that allow for longer discussions.
Also create style guidelines to keep your longform content on brand. Demand for longform content will continue to grow as search engines become more sophisticated. Artificial intelligence and neurolinguistic processing have recently been introduced into search engines. Using NLP algorithms will improve search engines ability to recognize quality content. Therefore it pays to do indepth and original content research to improve search positions and average positions. . Voice search to influence search queries All major search engines now use voice search technology often referred to as voice assistants. For example there is Google Assistant Apple Siri and Amazon Alexa. As a result of these innovations voice search technology has greatly advanced and become more popular. As you can see in the graphic below it is predicted that by million American households will be equipped with smart speakers. Voice Search to Influence Search Queries As it continues to grow in popularity lets take a look at how you can optimize for voice search. You need to consider how voice searches affect search phrases.